Because it works.

• It allows targeting
• It is data driven
• It drives direct sales
• It builds relationships, loyalty, and trust
• It supports sales through other channels

Most coaches, internet marketers, and other small business owners know the importance of keeping in contact with not only their customers, but reaching out to people who may be interested in the products they offer. E-mail is an affordable and effective way to reach customers and/or clients and establish a list of contacts who may not need you today but may need you in the future.

Keeping your name and services or products in front of these people on a consistent basis builds that personal contact that is needed in any business relationship. It encourages trust and cements loyalty. It provides a way for you to impart information, give advice, share knowledge, inform about specials and promotions, and keep in touch.

Now comes the hard part -- how to manage the beast! E-mail marketing programs require expertise to setup confirmation messages, follow-up messages, and broadcasts. Most of these programs can also accommodate a newsletter, which may require HTML coding to make it look just right. And how about trying to convert and import that huge customer list? This is where Coast2Coast can help you; we have the expertise to quickly and efficiently set up your e-mail marketing system.

One of the more popular techniques to build your e-mail list is to provide something for free in exchange for the person signing up for your newsletter. This could be a free e-book or a multi-part telecourse. We can help set up your campaign so that delivery is seamless and professional.

eMail Marketing is our specialty, so contact us today!

How can you get started with your own ezine / newsletter? First, select an e-mail marketing service. There are many to choose from. Aweber is one program that offers autoresponders and eNewsletter delivery, or, for a more robust program, 1ShoppingCart offers a shopping cart, newsletter, e-book digital delivery, unlimited autoresponders, affiliate program, coupon and upsell features - - everything you need for your marketing program. Make sure whatever program you select, it will fit ALL of your needs. There is no use purchasing multiple programs when one program can do everything.

Second, define your message and your marketing goal. For example, if the goal of your campaign is to keep in touch with current and former clients and/or customers, then your e-mails should contain new program announcements, expansions of programs and services, and new service coverage areas. If the purpose is to drive traffic back to your website, then it should contain article "teasers" (first paragraph of articles or announcements with hyperlinks leading readers back to website page for entire story).

Third, select a name for your publication. There are a few places I recommend you visit while you are hitting your head against the wall trying to come up with a name. Visit Ali Brown's Ezine Queen site. She has tons of articles, books, and products that will help you to formulate your signature, what should be on the subject line, which day of the week to send out your e-mails, etc. The other site is Wordlab. These folks can help you with a name and slogan for free, just sign up in their forum and post your question.